Hello, I'm Betty Chen.
Product Designer
With experience in R&D, PM, and design leadership, I work across IoT, SaaS, and hardware-software integration. I'm passionate about simplifying complexity and driving impact through thoughtful design.
Hej!
Featured Projects
Flexible Booking Dates
Solved a critical Key Account pain point with a flexible monetization setting, driving a 20% Sales Uplift via high Cognitive Clarity.
GoFace：AI-Powered Multi-Platform Attendance System
Designed a robust AI Experience (Pad/Mobile/Web) that solved latency/spoofing challenges. Reduced check-in failures by 20% and secured 3 enterprise clients.
Mydlink Home App
Unified all D-Link devices into one app. Enabled a seamless smart home experience.
Router Web GUI
Made advanced router settings simple and visually accessible.
Side Projects
Lucky Draw – Raffle App Design
From a company year-end party idea, to a top-ranking app, and eventually to the next company's year-end celebration.
Supplier Interview: Managing Driver & Guide Information
An initiative by the KKday UED Team to explore how suppliers organize and maintain driver-guide data for better service operations.
Professional Sharing: A Day in UED
An internal session hosted by KKday HR, bringing together teams across departments and services to exchange professional expertise and experiences.